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Reporting Ads
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Users should be able to report ads that they don't like, particularly reasons such as they feel an ad is inappropriate for their audience, the content is illegal or is scammy (such as software download links.)

Google AdSense offers us the option to block individual ads (or by that ad's account) however most users aren't able to provide us the information we need to be able to effectively block bad ads.

We should provide a link (or some other type of button etc) near all of our ads that allow the user to submit a report about the ad, and automatically include the details we need to block them.