It's about time we had another look at our ads. Obviously, ads are essential for keeping ShoutWiki alive, and we're not going to be doing out right with them although it is worth noting they are somewhat intrusive and don't do many things for the viewing experience.
We've got a number of different ad units running across various skins. We should have a look at how each is performing, and how the performance varies from skin to skin.
If any unit is performing poorly, we should consider removing it and reducing the ads on a page. We should also look at the ads that do well and consider if repositioning them or replacing them with different sized units would be less intrusive and/or have a greater earning potential.
My main target of this review is going to be the button and square ads which are text-only and normally live near navigation links and seem a little evil (and maybe against Google policy), but also have the lowest earning potential of the units Google offers (citation needed.)